1915 - The start of the business
Alfred Mizzi sets up an importation business, including food.
1925 - Frisian Flag
AMSM secures the Frisian Flag business, a relationship that exists to this day. 
1950s - The ‘Sons’ join the business
Alfred’s sons Albert, Tony and Arthur join the business, move to Zachary Street, Valletta. Albert ran the business until mid-60s. Arthur ran the food division while Tony dealt with foreign suppliers until 1986. 
1960s - The Food Division
Arthur Mizzi manages the Food Division from the 1960s until its take over by Alec Mizzi in 1986. 
1960s - Launch of Major Brands
Launch of Lombardi, Kerrygold, Flying Wheel, Tunnocks and Elite brands in Malta, as well as the Lombardi Gift Scheme, seen here at 17 Zachary Str, Valletta 1962. 
1970s - Bulk Buying Scheme
In the late 1970s until 1980s, the Bulk-Buying Scheme signified the cessation of various brands being imported. 
1980s - Alec Mizzi becomes Managing Director
Alec Mizzi, from the third generation of the Mizzi family, joins the business in 1980 and becomes Managing Director in 1986. Launch of La Vache Qui Rit. 
1980s - Manufacturing in Malta
Focus on manufacturing in Malta in line with import-substitution policy of the time, launching own-label brands like Elite, Lombardi, Spin, Perla, Supersave, Swan. Produce Rexoguard under licence. 
1986 - Kwiksave, Relocation & New Brands
Launch of Kwiksave Gift Scheme. Move to Floriana. Handling of Rowntree Mackintosh, later Nestle Confectionery (until 2002), and Nestle ice cream (until 2012). 
1986 - Alf Mizzi & Sons (Marketing) Ltd.
Alf Mizzi & Sons (Marketing) Ltd. was incorporated and took over the food division of Alf Mizzi & Sons Ltd. 
1988 - Liberalisation of Imports - New Brands
Liberalisation of imports. Launch of several new brands such as Alberto, AiA, Tilda, Lesieur, Zott, Remia and reintroduction of brands such as Frisian Flag and Bordon. 
1990s - Launch of More Brands
Launch of more brands such as Dujardin, McCain, Rio Mare, Carapelli, Findus, IndoMie, Muller, Rana, and own label Green Valley brand. 
1994 - New Building & Expansion
Build Zachary House premises in Marsa. Start selling Frozen and Chilled products. 
1995 - Foodservice Division
Set up of the Foodservice division. 
2002 - Ice Cream Division
Set up of the Ice Cream division. 
2004 - Very Short Shelf-Life Division
Set up of the Very Short Shelf-Life (VSSL) division. 
2005 - Bahlsen, Lorenz & Bauli
Acquired distribution rights for Bahlsen, Lorenz and Bauli. 
2009 - Mill-Kcina taz-Zija
Launch of own label Mill-Kcina taz-Zija brand. 
2013 - Distribution Rights for Kraft Foods
Awarded distribution for Kraft Foods (now Mondelez) brands, like Cadbury, Milka, Oreo, Tuc, Philadelphia, belVita, Ritz, Côte d’Or, Halls, Maynard Bassetts. 
2015 - Puratos
Acquired business having distribution rights for Puratos. 
2017 - innocent
Launch of the innocent brand in Malta. 
2020 - ColgatePalmolive
Acquire the distribution rights for ColgatePalmolive. 
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Content2222 What we believe in
Our Vision is to excel at being the foremost distribution and marketing organisation and market leader in our chosen sectors, as well as employer of choice.
In pursuit of our Vision, we consider it our Mission to ensure:
